Former Labeyrie Fine Foods CEO Xavier Govare has been appointed board chairman at Pure Salmon France.

Govare, who left Labeyrie in late 2017, still holds a number of senior level management and board level positions, according to his Linkedin profile.

In January Pure Salmon — backed by investment group 8F — selected Boulogne-Sur-Mer, France, as the site of its

second European operation, which will be the largest land-based salmon facility in the European Union to date.

Construction of the French site will commence in the fourth quarter of this year, with the first harvest of full-grown salmon expected in 2023.