Land-based salmon firm appoints former Labeyrie CEO to head board

Former Labeyrie Fine Foods CEO Xavier Govare has been appointed board chairman at Pure Salmon France.

Govare, who left Labeyrie in late 2017, still holds a number of senior level management and board level positions, according to his Linkedin profile.

In January Pure Salmon — backed by investment group 8F — selected Boulogne-Sur-Mer, France, as the site of its

second European operation, which will be the largest land-based salmon facility in the European Union to date.

Construction of the French site will commence in the fourth quarter of this year, with the first harvest of full-grown salmon expected in 2023.