Land-based farmer Pure Salmon launches smoked brand in France
Published by Intrafish by Dominic Welling · 3 Aug, 2021
Earlier in July the company launched its brand in retailers in Abu Dhabi and Dubai for the first time.

Land-based salmon farming company Pure Salmon has launched a new branded smoked salmon range in French retail.
“We can’t wait to let you know that our new brand La Petite Fabrique du Saumon Fumé is now available in France in Hyper & Supermarkets,” the
group announced on LinkedIn.
Although scarce on details, the product is reportedly produced at the company’s plant in Boulogne-sur-Mer.
In July, the company launched the brand in retailers in the Middle East for the first time, and is now available in seven LULU hypermarkets in Abu
Dhabi and Dubai.
“We are extremely proud to launch, for the first time in the world, La Petite Smokehouse brand,” the group said.
Pure Salmon — backed by investment group 8F — chose Boulogne-Sur-Mer, France, as the site of its second European operation, which will be the
largest land-based salmon facility in the European Union to date. It also has a 580 metric-ton facility in Poland.

Construction of the French site was scheduled to start in the fourth quarter of 2020, with the first harvest of full-
grown salmon expected in 2023.

The facility was expected to require $197 million (€165.8 million) worth of capital.
The investment group previously reported plans to build a 10,000 metric ton recirculating aquaculture system (RAS)
to supply the European market.
The company previously stated it was deliberating between France and Italy, but also cited it chose France for being
one of the largest salmon consumer bases.
Boulogne-sur-Mer is an ideal location due to its extensive transport links to the rest of France as well as neighboring
countries, the company said. That means the salmon produced could be distributed to a market of around 80
million consumers within a 300-kilometer radius.
“We have chosen France over other European countries because of its long reputation for producing exceptionally
high-quality food, the large salmon consumer base and also for the support and assistance we have received from all
levels of government in France,” Stephane Farouze, board director of Pure Salmon and chairman and founder of 8F Asset Management, said.

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